Idea: Our first step was to meet with the digital and marketing team to understand the company’s performance and challenges over the years. From this, we understood the BSC to be a strong, forward-thinking organisation in need of a refresh. With the freedom to explore their existing visual language, we focused on de-cluttering and used a modular based structure for flexibility. Our new approach transformed the appearance of their existing digital platform to a clean, modern and user-friendly site. To compensate for the tight deadline, we used Sketch and Zeplin from initial concept to roll out to provide a smooth and fast transition.