Being asked the question “How can the spectator experience be improved at the Rio Olympic Games through technology?”, we thought about creating an app called Road2Rio that has as its’ core functionality a mapping service – similar to Google Maps, but applied on the Olympic Park, so that the spectator knows how much it will take to go from A to B, how busy the road is and this way the spectator never loses part of the experience that has already been paid for - because of queueing or traffic.