Campaign Marketing: 'Featured by Lonely Planet Great Britain' sticker outreach

I was the marketing lead for this campaign that saw me coordinate the printing and sending of branded window stickers to all Lonely Planet businesses featured in the 12th edition of Lonely Planet's Great Britain travel guide. This campaign was coupled with a social media competition and created a buzz of excitement. We had 150+ social posts of businesses sharing their sticker and featured in local news stories both online and in print. This is in addition to a handwritten note from the Bishop of Winchester and hundreds of phone calls of eager businesses keen to update their business listings. I also ran versions of this campaign in Berlin, New York and Mongolia where we partnered with mapping experts what3words.