Cancer Doesn't Discriminate

Women of black and ethnic minority backgrounds are currently reluctant to step forward and share their cancer survival stories. Although less likely to get cancer, this lack of representation and conversation makes them more likely to die from it. Tackling the issue of underrepresentation head-on, this speculative campaign for Cancer Research UK shows a diverse range of BAME women... but with their identity hidden due to the lack of women willing to speak up. The ads call for BAME cancer survivors to step forward and share their stories, explaining the amazing difference they can make.