About me

Hallo, Hello. An enthusiastic Dutch Art Director, working alongside best friend Becky Cartey, as a creative and conceptual team. Over the course of our careers we've worked across global clients and won countless pitches and projects. We’re always looking for the best way for brands to connect with their audience; whether it’s a socially native campaign, category disrupting TVC, or isn’t even an ad at all. Let's connect!

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Projects

• 1

  Durex #FitMattersDurex's research found that 46% of consumers are not confident about buying the right condom. This often leads to purchases that don’t fit properly, which contribute to the belief that wearing a condom reduces pleasure. In making #FitMatters, Durex is pushing to shift that behaviour, while ensuring the message is inclusive and speaks to diverse communities that are exploring sex and sexuality their way. The campaign features a wide range of influencers from sex positivity bloggers and podcast

Projects credited in

• 27

  Advert UnavailableA a set of Youtube ads which play on the media format in order to show self-employed and small businesses the impact of just one person being absent, and therefore the value of business healthcare cover.
• 2

  Cancer Doesn't DiscriminateWomen of black and ethnic minority backgrounds are currently reluctant to step forward and share their cancer survival stories. Although less likely to get cancer, this lack of representation and conversation makes them more likely to die from it. Tackling the issue of underrepresentation head-on, this speculative campaign for Cancer Research UK shows a diverse range of BAME women... but with their identity hidden due to the lack of women willing to speak up. The ads call for BAME cancer surviv
• 1

  Samsung DriveA simple idea to stop people using their phone when driving. It won the 'SheSays Student Award' in 2015.
• 2

  Virgin Trains Mother's DayVirgin Trains gave Mums what they really want on Mother’s Day. Ft. cheesy/creepy stock footage.
• 1

  Build Your Happy PlaceAn HTML 5 game created for the NSPCC to help distract vulnerable 6-11 year olds who are upset and waiting to speak with Childline. Creatives, developers and designers worked collaboratively throughout, to create a visually engaging game that is easy to use and keeps children entertained. Play the game: childline.org.uk/toolbox/games/build-your-happy-place/
• 1

  Virgin Trains April FoolsWhen Virgin Trains and April Fools collided, this was the outrageous outcome. It got over 200k views without a penny of paid spend!

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Work history

Creative TeamVayner Media
Jul 2019London, United KingdomFull Time
Forming a creative team with Becky Cartey. Working across brands such as Durex, TikTok, Unicef, Natwest, Heinz, Shell, Natura&co, and Diageo
Mid-weight CreativeNonsense London
Oct 2015London, United KingdomFull Time
Working on brands such as: - AXA - Cancer Research UK - British Heart Foundation - Diabetes UK - British Council - NSPCC - Virgin Trains - Hartley's Jelly - TalkTalk

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Skills

• Art Directing
• Art Direction
• Graphic Design
• Digital Design
• Branding
• Advertising Concepts
• Adobe
• Social Advertising
• Social Amplification
• Charity Advertising

Education

U
U
Creative AdvertisingUniversity of Lincoln
Aug 2013 - Jun 2015Lincoln, United Kingdom
S
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Graphic DesignSint Lucas Boxtel
Aug 2009 - Jun 2013Boxtel, Netherlands
Studied Graphic Design in The Netherlands which includes 2x six month internships at a design and advertising agencies.

Awards

SheSays Student Award
Becky and I won the SheSays Student Award in 2015 for our creative idea called 'Samsung Drive'. An app that would block phone signal at a certain speed, with the aim of reducing phone-related car accidents. Read our blog post here: http://judithbecky.wixsite.com/creativeteam/single-post/2015/11/16/SheSays-what