Hallo, Hello. An enthusiastic Dutch Art Director, working alongside best friend Becky Cartey, as a creative and conceptual team.
Over the course of our careers we've worked across global clients and won countless pitches and projects. We’re always looking for the best way for brands to connect with their audience; whether it’s a socially native campaign, category disrupting TVC, or isn’t even an ad at all.
Let's connect!
Projects
- Durex #FitMattersDurex's research found that 46% of consumers are not confident about buying the right condom. This often leads to purchases that don’t fit properly, which contribute to the belief that wearing a condom reduces pleasure. In making #FitMatters, Durex is pushing to shift that behaviour, while ensuring the message is inclusive and speaks to diverse communities that are exploring sex and sexuality their way. The campaign features a wide range of influencers from sex positivity bloggers and podcast
Projects credited in
- Cancer Doesn't DiscriminateWomen of black and ethnic minority backgrounds are currently reluctant to step forward and share their cancer survival stories. Although less likely to get cancer, this lack of representation and conversation makes them more likely to die from it. Tackling the issue of underrepresentation head-on, this speculative campaign for Cancer Research UK shows a diverse range of BAME women... but with their identity hidden due to the lack of women willing to speak up. The ads call for BAME cancer surviv
- Build Your Happy PlaceAn HTML 5 game created for the NSPCC to help distract vulnerable 6-11 year olds who are upset and waiting to speak with Childline. Creatives, developers and designers worked collaboratively throughout, to create a visually engaging game that is easy to use and keeps children entertained. Play the game: childline.org.uk/toolbox/games/build-your-happy-place/
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Skills
- Art Directing
- Art Direction
- Graphic Design
- Digital Design
- Branding
- Advertising Concepts
- Adobe
- Social Advertising
- Social Amplification
- Charity Advertising
Education
Awards
SheSays Student Award
Becky and I won the SheSays Student Award in 2015 for our creative idea called 'Samsung Drive'. An app that would block phone signal at a certain speed, with the aim of reducing phone-related car accidents.
Read our blog post here:
http://judithbecky.wixsite.com/creativeteam/single-post/2015/11/16/SheSays-what