Cancer Research UK- The Nurse Doesn't give a Duck.

BRIEF Convince Scottish women that cervical screenings are worth the unpleasantness, because they really do safe lives. ​ INSIGHT More than a third of women are failing to get their cervical screening because they feel embarrassed. & Speculums are world wide known as a 'Beak'. ​ CREATIVE CONCEPT Tell women that the nurse doesn’t give a duck about their body shape, the appearance of their vulva, or their vagina’s smell, they just want to save your live with a cervical screening.