The Problem: Captain Morgan is often the first bar call for people of Legal Drinking Age, but it does’t often remain their tipple of choice.
The Solution: We decided to drive relevancy with our audience by making the captain famous, utilising the fun of a recognisable brand mascot and inserting him into culture in fun and interesting ways.
Below are a some of my favourite posts.
April Fool's Day Post
Post Copy: The only April Fool is the person who gets in the way of our dream to make #rummen a reality. Who’s with me?
Post Copy: Can’t decide what to be for Carnival? Just pause for inspiration.
St Patrick's Day Irish Heritage
Post Copy: Finally, I can wear that ‘KISS ME I'M IRISH’ t-shirt #StPatricksDay