Projects credited in
- Captain Morgan Social ContentThe Problem: Captain Morgan is often the first bar call for people of Legal Drinking Age, but it does’t often remain their tipple of choice. The Solution: We decided to drive relevancy with our audience by making the captain famous, utilising the fun of a recognisable brand mascot and inserting him into culture in fun and interesting ways. Below are a some of my favourite posts.
- LEBARAThe Problem: LEBARA had always catered to migrant communities but in a quickly changing technological landscape was losing relevance with that audience. The Solution: We decided to speak to migrant communities by advocating for them at a time when the right wing press continued to vilify them.
- NatWest Back Her BusinessThe Problem: NatWest wanted to talk about how successful their Back Her Business scheme — a programme dedicated to helping women in business — had been. The Solution: Rather than talking about the success of the programme, why not show it (and your commitment to the cause of women in business) by giving the ad space to some of the enterprises that came up through the scheme?