NatWest Back Her Business

  • Fọlarin Akinmade
  • Jonny Guardiani
  • Paul Chamberlain
  • India Pearce
  • Jenny Strange
  • Chris Wilson
  • Fatima Nota
  • Chris Rush

The Problem: NatWest wanted to talk about how successful their Back Her Business scheme — a programme dedicated to helping women in business — had been. The Solution: Rather than talking about the success of the programme, why not show it (and your commitment to the cause of women in business) by giving the ad space to some of the enterprises that came up through the scheme?

Project Tags


  • Natwest logo


    • Public Sector
  • M

    MasterPeace Studio

    • VaynerMedia London logo

      VaynerMedia London

      • Advertising
    • M

      Mini Mealtimes

      • B

        Boarders Without Borders