I'm a creative copywriter who's constantly doing battle with boredom. Filling the yawning maw of ennui with cool stuff means that I'm always throwing myself into a new subculture, or honing my craft on a new project. I could be writing poetry for a multi-media project, or self-publishing a sci-fi comic book. Either way, I take the things I learn and bring them to the work I do for clients to ensure that they're bursting with big ideas and finely honed craft. Since graduating from the School of Communication Arts 2.0 in 2014, I've worked at a number of different agencies, most notably a year and a half spent at Serviceplan Middle East, working predominately on BMW Group for the Persian Gulf Region; and three and a half years spent immersed in the social space with VaynerMedia London, working on brands such as Bud Light, NatWest, Lebara, UNICEF, and Captain Morgan.
- Captain Morgan Social ContentThe Problem: Captain Morgan is often the first bar call for people of Legal Drinking Age, but it does’t often remain their tipple of choice. The Solution: We decided to drive relevancy with our audience by making the captain famous, utilising the fun of a recognisable brand mascot and inserting him into culture in fun and interesting ways. Below are a some of my favourite posts.
- This Train Terminates HereI've been obsessed with comic books since I picked up my first set at 9 years old, so I figured I'd just make one. The story started with Carl Anka, who then shared with myself and Christian Adofo. The original plan was for each of us to go away and write a section of what would become a TV pilot but as that plan was waylaid and I discovered that I didn't hate my pages, I figured I had the makings of a comic on my hands. I got the talented artist Aaron Edzerza to illustrate, and Hassan Otsma
- LEBARAThe Problem: LEBARA had always catered to migrant communities but in a quickly changing technological landscape was losing relevance with that audience. The Solution: We decided to speak to migrant communities by advocating for them at a time when the right wing press continued to vilify them.
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