Car Park Poker - Virgin Games

Virgin Games approached us to draw awareness of their social channels. By working with their existing campaign ‘Live a little’ we came up with the idea to turn mundane and boring places into the playground for games. The first execution was Carpark Poker, that we live-streamed over Facebook to let people play for free and get excited about Virgin Games. The campaign got launched with three films that explained the art of poker in the established Virgin Games / Wes Anderson look. We were even able to use Virgin’s always bored Vlad that added even more humour to the films. Below the case study and the how-to films. ROLE: ART DIRECTOR AGENCY: VCCP KIN CREATIVE DIRECTOR: Matt Lloyd COPYWRITER: Tom Lee PRODUCTION: Maxine Denton