Carluccio's Rebrand

More than a restaurant – it’s a way of living.
I played an instrumental role in Frontroom's pitch win and roll out of the new brand positioning and identity for Carluccio’s restaurants. The rebrand put customers at the heart of the brand, tapping into a universal desire to experience a richer, more fulfilling, more meaningful life.
Savour the little things
In a world of frantic, fast-paced change and gimmicky new restaurant concepts, the timeless appeal and vibrancy of Italian living offers universal appeal. Carluccio’s was already renowned for its quality ingredients, heritage and authenticity. Our brand now presents these core strengths in a fresh, exciting way. We celebrate the simple things in life that are really the big things. Good food, good conversation, good times and the positive energy that happens when friends come together over food.
National roll out
We are now working with Carluccio’s to roll out the new brand positioning across menus, POS, offline comms and online comms (email, web assets).

Team Credits

John Lewis

  • Message
  • Account Director

Jonas Foreman

  • Message
  • Designer/Rtoucher


  • Frontroom


    • Advertising

Project Tags

  • restaurant
  • food
  • foodandbeverage
  • branding
  • design

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John Lewis
Account Director