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I am a culture and current affairs junkie fascinated by the rapid changes taking place in the world and how they are changing the way brands communicate with consumers. This has given me a passion for brands that create culture and build strong emotional connections with their audiences, creating campaigns that make a difference and get results. I am a strategic thinker with a proven track record in delivering high quality campaigns on time and to budget. I have a wealth of experience in youth marketing, food / restaurants and with brands targeting the sought after ‘millennials’ audience. I constantly push myself and my team to achieve better results, whether it’s a solid brief, striking creative, growing strong relationships or smashing KPIs.
Account Director: April 2014 - present Branding design, brand building, content creation, strategic positioning, product launch campaigns Projects: Carluccio’s restaurant rebrand Achievements: • Oversaw the rebrand from pitch through to launch and roll out of the new brand positioning across all consumer touch points • Managed an AM and creative team on projects across brand identity, digital design, email, print, food photography, sales promotion • Projects include; Summer digital campaign, Christmas campaign, Winter menu launch • Managed £200k worth of projects GHOST fragrances: GHOST Girl product launch Achievements: • Oversaw full launch campaign for new women’s fragrance, GHOST Girl to the 16-25 year old audience • TV, Video and still photography shoot with world renowned photographer/film maker Rankin • Projects include; TV advertising, video content production, website design and build, digital display advertising, print advertising, Christmas campaign, photography • Managed £500k worth of projects Konami: Pro Evolution Soccer 2015 (PES) brand repositioning and launch Achievements: • Global brand repositioning to implement the pitch winning strategy to reposition PES • YouTube launch trailer production (400k organic views) • Oversaw the implementation of the marketing campaign for PES 2015 including the production of trailers and creation of key marketing materials • PES 2015 product packaging design featuring World Cup winning goal scorer Mario Gotze • Managed £500k worth of projects