About me
I am a culture and current affairs junkie fascinated by the rapid changes taking place in the world and how they are changing the way brands communicate with consumers. This has given me a passion for brands that create culture and build strong emotional connections with their audiences, creating campaigns that make a difference and get results. I am a strategic thinker with a proven track record in delivering high quality campaigns on time and to budget.
I have a wealth of experience in youth marketing, food / restaurants and with brands targeting the sought after ‘millennials’ audience. I constantly push myself and my team to achieve better results, whether it’s a solid brief, striking creative, growing strong relationships or smashing KPIs.
Projects
- Carluccio's RebrandMore than a restaurant – it’s a way of living. I played an instrumental role in Frontroom's pitch win and roll out of the new brand positioning and identity for Carluccio’s restaurants. The rebrand put customers at the heart of the brand, tapping into a universal desire to experience a richer, more fulfilling, more meaningful life.
Projects credited in
- GHOST Girl fragrance launchThe GHOST brand was failing to connect with young, digitally-savvy millennials. Frontroom developed, then launched the new GHOST Girl fragrance to target the next-generation of GHOST customers. We delivered a 360 campaign spanning TV, print OOH, web build, digital and social. I was responsible for the development and roll-out of the digital and social elements of the campaign. This included ideation and project management of the website design and build, email campaigns, digital advertising,
Work history
Account DirectorFrontroom
London, United KingdomFull Time
Account Director: April 2014 - present
Branding design, brand building, content creation, strategic positioning, product launch campaigns
Projects:
Carluccio’s restaurant rebrand
Achievements:
• Oversaw the rebrand from pitch through to launch and roll out of the new brand positioning across all consumer touch points
• Managed an AM and creative team on projects across brand identity, digital design, email, print, food photography, sales promotion
• Projects include; Summer digital campaign, Christmas campaign, Winter menu launch
• Managed £200k worth of projects
GHOST fragrances: GHOST Girl product launch
Achievements:
• Oversaw full launch campaign for new women’s fragrance, GHOST Girl to the 16-25 year old audience
• TV, Video and still photography shoot with world renowned photographer/film maker Rankin
• Projects include; TV advertising, video content production, website design and build, digital display advertising, print advertising, Christmas campaign, photography
• Managed £500k worth of projects
Konami: Pro Evolution Soccer 2015 (PES) brand repositioning and launch
Achievements:
• Global brand repositioning to implement the pitch winning strategy to reposition PES
• YouTube launch trailer production (400k organic views)
• Oversaw the implementation of the marketing campaign for PES 2015 including the production of trailers and creation of key marketing materials
• PES 2015 product packaging design featuring World Cup winning goal scorer Mario Gotze
• Managed £500k worth of projects
Skills
- Production/project Management
- Strategic
- Brand Positioning
- Advertising
- Marketing
- Digital Expertise
- Client Relationships
- Creative Thinking
- Content/copywriting/writing/editorial/advertising
- Social Media
Education
BA(Hons) 2:1 Business Studies
- Sheffield, United Kingdom