GHOST Girl fragrance launch

The GHOST brand was failing to connect with young, digitally-savvy millennials. Frontroom developed, then launched the new GHOST Girl fragrance to target the next-generation of GHOST customers. We delivered a 360 campaign spanning TV, print OOH, web build, digital and social. I was responsible for the development and roll-out of the digital and social elements of the campaign. This included ideation and project management of the website design and build, email campaigns, digital advertising, social playbook development, content creation, and digital activation community management. We delivered impressive results including 50K+ e-newsletter sign-ups and 1K+ Instagram followers within the first month.