About me
Hi, I’m Hannah, a bright, bubbly Senior Producer with over 12 years’ experience in end-to-end creative production for beauty, fashion and luxury brands. With a broad understanding of marketing and advertising, I’ve delivered branded content and commercial stills, video and CGI across digital, organic, and paid social, print, OOH and TVC. As someone who deeply understands the creative process, I’m able to enhance briefs and then lead teams in delivering world class creative. I have a proven track record managing large scale production, on time and in budget, both in-house and agency side. My skills include art buying, model/talent casting, production operations and logistics.
I have a vibrant, friendly personality and exceptional communication skills, which makes building strong working relationships with colleagues, clients, and suppliers easy - even when working remotely.
Projects
- Elemis x Lily and Lionel - Limited Edition Collection ShootWorked as Creative Producer on this shoot, managing all aspects of shoot planning and execution of campaign deliverables. Roll included: - Sourced photographer - Secured model talent - Sourced studio - Sourced props and acted as a stylist assistant
- Bin it! BeatsFollowing the success of Wrigley’s Bit it! Roadshow, which travelled to secondary schools across the UK, the brand was eager to reach younger children aged 6-11. The Rapport Group was briefed to develop an educational resource that could be used by primary schools. We created a humorous animated music video designed to entertain children while delivering anti-littering messages that would stick in their minds. My role involved: - Creative ideation - Appointing Blue Zoo animation studio to brin
- GHOST Girl fragrance launchThe GHOST brand was failing to connect with young, digitally-savvy millennials. Frontroom developed, then launched the new GHOST Girl fragrance to target the next-generation of GHOST customers. We delivered a 360 campaign spanning TV, print OOH, web build, digital and social. I was responsible for the development and roll-out of the digital and social elements of the campaign. This included ideation and project management of the website design and build, email campaigns, digital advertising,
Projects credited in
- Origins GinZing Eye CreamDriving product consideration and awareness of NEW GinZing Refreshing Eye Cream (Original & Warm) Targeting the “In Control Expert Expert” by demonstrating the results and benefits of the upgraded eye cream formulation Using our Origins Influencers that is fresh, vibrant & engaging that is authentic. Developing assets across media, social, BVOD and online. Client: Estee Lauder Origins Product: NEW GinZing Refreshing Eye Cream Talent: Montana Brown @montanarosebrown1 Hannah Desai @cocobeaute
- Carluccio's RebrandMore than a restaurant – it’s a way of living. I played an instrumental role in Frontroom's pitch win and roll out of the new brand positioning and identity for Carluccio’s restaurants. The rebrand put customers at the heart of the brand, tapping into a universal desire to experience a richer, more fulfilling, more meaningful life.
Work history
Senior Creative ProducerFaceGym
London, United KingdomFull Time
Managing the internal creative team and executing creative production across omni-channel campaigns for both FaceGym Studios and skincare.
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ProducerThe Estée Lauder Companies Inc.
London, United KingdomFreelance
Instrumental in launching ELC Studios, a full-service internal creative agency. Currently executing end-to-end creative production across omni-channel campaign, organic and paid social media content, visual merchandising, packaging and e-commerce for brands including MAC, Aveda, La Mer, Clinique, Bobbi Brown, Estée Lauder and Origins. Also produced the first Estée Lauder Companies multi-brand lookbook and FSDUs for Boots.
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Skills
- Project Management
- Project Design
- Project Planning
- Campaign Delivery
- Social Advertising
- Problem Solving
- Integrated Producer
- Product Marketing
- Event Concept
- Event Management