Bin it! Beats

Following the success of Wrigley’s Bit it! Roadshow, which travelled to secondary schools across the UK, the brand was eager to reach younger children aged 6-11. The Rapport Group was briefed to develop an educational resource that could be used by primary schools. We created a humorous animated music video designed to entertain children while delivering anti-littering messages that would stick in their minds. My role involved: - Creative ideation - Appointing Blue Zoo animation studio to bring my idea to life - Briefing creatives including animators, composers, copywriters and designers - Commissioning lesson plans that would be used with the video content in the classroom - Developing a digital and print promotional campaign to raise awareness of the resource among teachers - Managing the production of promotional collateral