Launch campaign during the peak season to land the new brand platform Same, But Different. This campaign lived across TVC and OOH and In-store and Online. SENIOR PRODUCER - HANNAH DOMINGO CREATIVE PARTNER - LEE LEVY DIRECTOR - RICKY GIBB 1ST AD - SAM BURNHAM 2ND AD - MAX ELLIOT DOP - BEN COSGORVE STEADICAM - GARY KENT GRIP - ALEX BOJIC-AGUILAR GAFFER - VINI CURTIS BEST BOY - AMARJEET SINGH PHOTOGRAPHER - RICKY GIBB 1ST ASSISTANT - DERRICK KAKEMBO 2ND ASSISTANT - NADINE SCARLETT DIGI - JOHN MUNRO PRODUCTION DESIGNER - NUHA MEKKI STYLIST - JAKE HUNTE HMUA - ZOE MOORE MODEL - IARA MODEL - GABRIEL MODEL - TUHAN MODEL - MADDY MODEL - EDEN MODEL - CERE CHILD MODELS - HEBE AND ROMILLY COMPOSER - CLAP LDN