Carpe T-Shirt Photo Campaign

Photo campaign for Achilles. We created a faux rock band and magazine editorial spread to promote the new shirts. The film photography shots were over-processed and edited to look like old magazine scans. The imaginary interview was between the rock duo Bee and Dee. The shirt design was painstakingly digitally painted. It features the head of a minotaur with bloody hand-prints on its horns. The beast has been branded with the word “LIFE”; grab life by the horns. The visually stark design is at home on a rock-themed tee made apparent with the rear design featuring tour locations and the word CARPE (Seize) emblazoned on the back in text reminiscent of Metallica with the ‘C’ bring a corona of 2 horns. Direction: Qozeem Achilleas Lawal, Pelumi Sokunbi Photography: Pelumi Sokunbi Styling: Qozeem Achilleas Lawal, Pelumi Sokunbi Models: Danlei W, Biliew L Assistants: Prince O, Sebastiano P