ACHILLES

Fit for the gods… Achilles is dragging down the traditional grandeur of cultural and artistic luxury to meet the staple forms which have served us so well. The resulting form being no less grand than the former and no less accessible than the latter. …designed for us Why Achilles? Achilles is imperfect, like us. Achilles is great, like us. Growing up, I could not afford the luxury of minimalism, God forbid I was going to beg my mum to buy a £80 T-Shirt for me only for it to have a little logo on it. A logo representing a company who’s value proposition is the notion of exclusivity, value created on the fact that others can’t get or don’t have. Moral deficiency and cultural exploitation. You won’t find that at Achilles Clothing Ltd. However, here you will find a fair priced piece in an accessible silhouette where you see each and every penny you spent being represented in the richness of the art. You’re welcome. - Qozeem Achilles Lawal, Creator