Centrepoint x ESI Media Christmas campaign

Fundraising campaign spread across four months and six media outlets to raise money for youth homelessness charity Centrepoint. Daily editorial covered resident and staff stories, brand partnerships, events, celebrity supporters, auctions and more. £3.25m was raised - the most an ESI campaign has ever totalled - which funded the launch of the Centrepoint Helpline. In association with HRH Prince William and Evgeny Lebedev.

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PR Creative Director
Product Management | Brand Strategy | Championing Wellness