The Lab’s close-knit team of 30 includes designers, writers, filmmakers, producers and creative technologists, but in such an intensely collaborative environment, people’s roles are pretty fluid.
“You have to be willing and able to stretch outside of your comfort zone which could be daunting, but there’s a strong sense of community in our little team,” she says.
That shared trust is key to encouraging each other to take risks and keep the Lab’s work fresh and exciting.
“There is no mission statement etched in stone because we like being able to flex and evolve with the times, but one guiding principle I return to often is know the user, know the magic, connect the two.
“It’s dead simple, but also really powerful when done well. People are capable of incredible things, and we have some tech that can help amplify their awesomeness by removing barriers, by scaling their reach, etc.”