E4 commissioned Clusta to create a trio of social media-based games (Beaver Toss, Shave My Beaver and Beaver Kong), loosely based on their newly appointed TV series, Beaver Falls.
As the lead designer and illustrator on the project, my task was to visualise an extensive array of characters and the environments they were in. These elements were integral to the success of the campaign, with the online fan base growing from 0 to 25,000 on launch and an overall reach of 250,000 Facebook users.
Companies
Channel 4
- Television