Daniel McEwen Design Practice Lead | The Dots
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Daniel McEwen

Design Practice LeadStourbridge, United Kingdom
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Daniel McEwen

Design Practice LeadStourbridge, United Kingdom
Projects
Projects credited in
  • ShoptilityShoptility is a new online shopping platform intended to change the world of online shopping for the better. After being appointed to develop the brand and product experience for this ambitious start-up, I worked with Shoptility to create the brand identity across all digital touch-points, including responsive website and cross-platform, native mobile applications.
  • Channel 4 / E4: Beaver FallsE4 commissioned Clusta to create a trio of social media-based games (Beaver Toss, Shave My Beaver and Beaver Kong), loosely based on their newly appointed TV series, Beaver Falls. As the lead designer and illustrator on the project, my task was to visualise an extensive array of characters and the environments they were in. These elements were integral to the success of the campaign, with the online fan base growing from 0 to 25,000 on launch and an overall reach of 250,000 Facebook users.
  • Microsoft Windows 8 Soft Array: The Beat Box ChoirIn the run-up to Build Conference 2013, Microsoft ran a developer competition to promote the upcoming release of Windows 8. Clusta went up against 10 other agencies to build an app for Arcade’s Soft Array, a programmable environment made up of 18 interconnected Windows 8 devices. I designed and illustrated the nine integral characters that make up ‘The Beatbox Choir’, whereby the user can sequence sound loops in any order to create their own unique musical composition. The concept went on to take 1st place in the competition and showcased at the prestigious Cannes Lion Awards.
Work history
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    Design Practice LeadcloudThing Ltd.
    Belbroughton, Stourbridge DY9, UKFull Time
    We solve complex business problems with beautifully crafted software.
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    Senior UX DevelopercloudThing Ltd.
    Belbroughton, Stourbridge DY9, UKFull Time
    We solve complex business problems with beautifully crafted software.
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Skills
  • Design
  • Developement
  • Javascript
  • Css3 Html5
  • Drawing
  • Illustration
  • Photography
  • Web Design
  • UX Design
  • Web Development
Education
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    BA(Hons) Art & Design (2:1)Kent Institute of Art and Design
     - United Kingdom