Selfridge's Project Ocean

  • Daniel McEwen
  • Anna Thorman
  • Alex Acosta
Website, native apps and interactive screen to promote protection of the ocean and the prevention of overfishing. Allowed users to donate via the website and app which would in turn create a virtual fish, displayed in real time on the interactive screen.
I was the front end developer on the project, creating of a reponsive subdomain as well as working with the development team on a bespoke content management system.
Together with Agency 18 Feet, Clusta developed a number of digital touch points for the Project Ocean campaign at Selfridges, including a dynamic website, iPhone app and interactive digital ocean, installed in the window of Selfridges on Oxford Street.