Projects credited in
- Selfridge's Project OceanWebsite, native apps and interactive screen to promote protection of the ocean and the prevention of overfishing. Allowed users to donate via the website and app which would in turn create a virtual fish, displayed in real time on the interactive screen. I was the front end developer on the project, creating of a reponsive subdomain as well as working with the development team on a bespoke content management system.
- Sadler's Yard, NOMA, ManchesterA hidden space at the heart of The Co-operative Group’s expansive estate has been transformed into a vibrant new city square at the heart of Manchester, along with the streets that connect it to the city’s core. Designs build on the character infused by the surrounding historic architecture whilst introducing bespoke street furniture to create a unique artisan identity. Sadler’s Yard hosts an active events programme, bringing activity, culture and entertainment back to the core of the NOMA maste
- Project director for Selfridges PROJECT OCEANGlobal launch for Project Ocean, an retail activist campaign by Selfridges, in partnership with the Zoological Society of London and 27 NGOs. The project aimed to raise awareness for the plight of the ocean, generate media coverage to raise global awareness, stop consumer demand for endangered fish and raise funds to support marine conservation efforts. We connected to the audience through style and science, developing emotional reasons for them to take part. Fashion events, pop-up gigs, science and environmental talks, celebrity chefs cooking in trucs outside the store.... the list goes on and on. Project Ocean was Selfridges biggest campaign ever and wo mutiple awards across the globe. Coverage was secured in 10+ countries with 100m+ impressions within the campaign’s 5 weeks All endangered fish were banned from sale in all Selfridges Foodhalls and restaurants and replace with sustainable options And £50,000 was raised through customer donations by the final campaign day - World Ocean Day
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