China SCE Group's Funworld Brand Introduction

  • Roland Lindner
  • James Addison

A series of high quality, urban shopping mall experiences and retail, commercial complexes, created to meet the diversified demand of their customers, leading a fashionable lifestyle. The main challenge was to work across time zones, language barriers, cultural differences and a complete revision of the colour scheme towards the end of the production, but thanks to a competent team on our end and a linked master composition to quickly change any colour, the client was enthusiastic after all. I got involved after the storyboard had been signed off and was responsible for the majority of the production (animation, edit), including the exploration and development of the brand's logo sign-off animation.