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James Addison

James Addison

Graphic DesignerPoole, United Kingdom
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JVG Studio
Laura Jordan Bambach
Jamie Brunskill
James Addison

James Addison

Graphic DesignerPoole, United Kingdom
Professions
  • Graphic Designer
LevelMid Level
About me
As a creative designer in an integrated agency I am used to working in a fast-paced team environment. Day-to-day, I am designing and art-directing on projects both above and below the line across multiple platforms. Be it storyboarding for animations, building a new brand or collaborating on a new campaign, I am in my element when I can embrace a creative territory whole-heartedly. Since cutting my teeth in London as an information designer I have been fortunate enough to work for a varied list of clients from financial blue chip and global luxury brands to small independent businesses.
QuestionsProjectsExperienceTeam
Projects
  • Poole Maritime Week
    Poole Maritime WeekIn 2017 Poole will be hosting European Maritime Day. To celebrate the town will be hosting a full week of activities. The problem is that 80 percent of Poole residents never make use of the sea. My task was to design an identity that embraced the history of the town and its waters. The result was a distorted logotype, bright colour palette and typography that felt like it was floating on the water. (Speculative work)
  • Arada Stoves Brand Repositioning
    Arada Stoves Brand RepositioningArada is the UK’s leading manufacturer of wood burning stoves, consolidating the well loved names of Villager, Aarrow and Stratford under a single brand. BBD were tasked with elevating Arada to a lifestyle brand based on its unique take on modern British heritage – challenging the category norms with an new approach to marketing and communications. We defined Arada’s purpose around ‘putting warmth at the heart of home’. A creative brand platform built on an Arada Stove being so much more than just a black metal box, and central to the lifestyle of those that own it. Integrated executions played on the emotion and synesthesia associated with owning an Arada across print, outdoor, press, event, POS and digital platforms. I worked across the whole project from ideation to design and art-direction.
  • Inside Poole's Oldest Store
    Inside Poole's Oldest StoreA self-initiated project to design and write a book about the oldest store in Poole. Boone's has been trading as an ironmongers since 1820 and my mission was to research its previously unknown history. To be published in 2016.
  • Visa Tokenisation
    Visa TokenisationA responsive microsite to explain how the tokenisation payment process from Visa works.
  • RNLI Mayday 2015
    RNLI Mayday 2015Mayday is the RNLI's largest fundraising campaign for the UK and Republic of Ireland. I acted as lead designer and art director to create a series of ads, a website and extensive collateral for national press and volunteers across the charity. Photographs by Nigel Millard.
  • Puzzles for Postmen
    Puzzles for PostmenA personal project to challenge the Royal Mail through a series of cryptic and puzzling addresses on envelopes. Featured on the BBC One Show (April 2015) and guest speaker at the British Postal Museum & Archive (November 2015).
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Projects credited in
  • China SCE Group's Funworld Brand Introduction
    China SCE Group's Funworld Brand IntroductionA series of high quality, urban shopping mall experiences and retail, commercial complexes, created to meet the diversified demand of their customers, leading a fashionable lifestyle. The main challenge was to work across time zones, language barriers, cultural differences and a complete revision of the colour scheme towards the end of the production, but thanks to a competent team on our end and a linked master composition to quickly change any colour, the client was enthusiastic after all.
Work history
    Graphic Designer
    Currently working as a creative designer at the integrated agency Bright Blue Day in Bournemouth. Working on a wide range of projects for clients such as: Visa Europe, UBS, ScottishPower, Vue Cinemas, HP, RNLI, Symantec and Sony. At Bright Blue Day I have gained a wealth of experience from art-directing shoots to conceptualising luxury events and experiences for Ultra High Net Worth Individuals. At present I am developing skills to communicate brand stories across multiple digital touch-points; an area I wish to explore in greater depth.
    Freelance Designer & Artworker
     - 
    Click to edit position descriptionFresh from university I joined the team at Applied as a freelance artworker and designer. Here I enjoyed working on a range of global major wayfinding projects including the 'Legible London' pedestrian mapping project for TFL and the Translink station signage for Vancouver’s Metro.
Skills
  • Fashion
  • Advertising
  • Events
  • Branding
  • Print Design
  • Art Direction
  • Websites
  • Typography
  • Wayfinding Design
  • Design
  • Editorial
  • Illustrator
  • Indesign
  • Photoshop
  • Powerpoint
Education
    BA(Hons) Graphic Design
     - 
    I graduated with a First Class degree in Graphic Design. I also received the Deans Outstanding Achievement award for Visual Communication and Best Stand at D&AD New Blood.
    Art Foundation
     - 
    Distinction gained.
Awards
    AWWWARDS Honourable Mention
    Honourable Mention from the AWWWARDS team for my work with Visa Europe. https://www.visaeurope.com/tokenisation/
    BBC One Show Feature
    A feature on the BBC One Show about my creative postal hobby, 'Puzzles for Postmen'. http://www.jamesaddison.co.uk/#/puzzles-for-postmen/
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