Chivas Regal - The Venture

Client lead on the multi award-winning campaign, picking up the 'Grand Prix' at The Drum's inaugural Content Awards, along with ‘Best Content Marketing Tech Platform’, ‘Best Integrated Cross-Channel Cross Media’ and ‘Best Use of Mobile Content’. It was also awarded Commendation for ‘Most Innovative Use of New Social Platforms.’ The Venture was created as a new engagement platform for Chivas Regal to inspire and enable an aspiring generation of young professionals to use business as a force for good. At its heart was a $1m fund and a global search for tomorrow’s innovators. The online submissions hub also featured inspiring documentary films and an ever-expanding blog co-created with Fast Company, which was delivered across desktop and mobile in multiple languages. Rich editorial articles, snackable social media content as well as real-time video streaming through Google Hangouts and Periscope all ensured incredible engagement levels.