Curious of mind. Evangelical about new ideas and technology. Unwavering in the discovery of human truths. Creator of magical ideas, campaigns and content. Download Resume In these days of blurred lines between Paid, Earned, Shared and Owned it's good ideas that matter. Ideas that move people, ideas that elicit a reaction, ideas rooted in a human truth that deliver real engagement and tangible benefits. I ask about "the why?" first, then get to the idea generation, then I make it happen through the creation of truly engaging content that can go anywhere and speak to anyone through any channel. Having worked at the coalface I know what ideas work, having worked centrally I know how agencies run, having worked for some of the world's biggest brands I know how to drive revenues and deliver on the bottom line.Locked Pro Plan feature
As a Consultant Creative Strategy Director, I am responsible for the strategic campaign planning for a number of leading international brands at the London office of the global experiential agency Jack Morton Worldwide. My role entails insight led planning for a broad range of clients across multiple sectors. From automotive to the drinks sector, from sportswear manufacturers to the global insurance market and managed IT services. I have crafted award winning campaigns that integrate live experiences with paid, shared and earned. I work across disciplines to develop rich content marketing and communication plans: Recent work includes: Adidas Creator Dock, Honda @ Goodwood Festival of Speed, Konica Minolta, Heineken Champions Voyage
I offer senior level strategic and creative counsel to agencies, brands, events and sponsors on a consultancy basis. Recent agency clients include: BCW (formerly Cohn & Wolfe) Octagon, Golin, Quintessentially, Dentsu, Wonderhatch, Number Nines and Rizer working on a broad spectrum of clients including, Toyota, Honda, Johnnie Walker, adidas, Henieken, PEPSICO, Persil, Kraft Heinz, Unilever, Samsung, Stella Artois. GWR, and Barclaycard.
As Director Strategy and Creative, I oversaw the delivery of strategic creative engagement campaigns across all internal practices (Consumer & Brand, Corporate & Public Affairs, Health, and Technology). As part of the Senior Leadership team I worked with the CEO and individual Practice Managing Directors and was responsible for the creative planning of P&G (haircare, grooming, laundry and beauty), Booking.com, MasterCard, Nissan and Philips. My time was split between servicing existing client relationships, agency reputation and internal engagement and new business. The role saw me liaise closely with specialist teams within the agency including the dedicated Digital, Research & Insight teams. In addition, I oversaw our integrated services offering which included the design studio, digital content team and video production arm. Furthermore, my role also placed me in close proximity to other agencies within the wider Omnicom family (of which Ketchum is a member) as well as working closely with clients’ other retained marketing and advertising agency partners. Significant new business wins for which I was responsible during my tenure include: Booking.com, Gillette, Chivas, The Glenlivet, Mondi, World Hepatitis Alliance, Nissan, ViiV and IATA. Devising and developing for Ketchum “Creative Catalysts” my own proprietary approach for identifying, nurturing and training creative talent across the agency. The Creative Catalysts network is used to help create strategic big ideas for agency clients.
Overseeing the creative output for leading PR, Brand and Communications agency. In addition to my role as Co-Head of Sport, I was appointed to the UK Leadership Management Team as Creative Director to work across all the agency’s practices to develop and deliver creative communication ideas for both rostered and new clients. I worked alongside the agency’s Planning function to ensure that strategy and insight are rooted in creative solutions. Clients included Nespresso, Warburton’s, Monster, Sochi 2014, PUMA, Tesco, Pizza Express, EDF, Electrolux and Pernod Ricard (Wines)
February 2010 – August 2010 (7 months) Working alongside the Managing Partner for London and Head of Communications, I headed up the London 2012 Sponsorship Programme for official LOCOG Legal Services provider Freshfields. During my time with the law firm I wrote their London 2012 Olympic Games employee and client engagement strategy.
Co-Head of Sport, Weber Shandwick August 2010 – May 2013 (2 years 9 months) I oversaw the rapid growth of the dedicated Sports Practice and London 2012 Olympics Practice for Weber Shandwick. The role of the practice was to develop creative communications and sponsorship campaigns for brands, governing bodies, teams and individuals in sport. During my tenure in the role, we grew the business by over £875,000 in two years winning key clients that include the Al Kass Cup 2013, EDF (London 2012) The Jockey Club, PUMA, RFU (London 7’s), Sainsbury’s and Sochi 2014
As a Board Director, I worked alongside the CEO to oversee the strategic growth of the agency, financial planning, staff retention & development Responsible for the strategic account direction, sponsorship activation, media relations, communications planning and budget management for key agency clients: Chelsea Football Club, Canterbury of New Zealand, Musto, Eden Park and NBA, with annual billings in excess of £1,000,000 As Creative Director I also worked across our entire client roster, which includes the likes of England 2018, Hugo Boss, Marks & Spencer, Skandia and Sony Ericsson I oversee the creative output of the agency including media relations campaigns, events, stunts, digital activity, design and art direction Lead role in new business development, securing over £900,000 of new income during 2007-2010 2008 – in charge of entire agency re-brand, including new logo, development and production of current website www.pitch.co.uk Responsible for keeping Pitch’s website current, and all Twitter and Facebook updates
• Bustling brand entertainment agency where I looked after 4 main accounts: Reebok, Jaguar and Anheuser-Busch and Allied Bakeries • Responsible for annual agency billings of $1,000,000 for Reebok International • Developed a £350,000 digital media campaign for Jaguar UK to drive sales of 3 new models • Won £275,000 of business from Allied Bakeries – Kingsmill brand • 2004 - headed up Reebok’s 2004 Athens Olympics marketing and communications and activation of sponsored athletes • As a publicist, I managed the publicity and sponsorship activation campaigns for various Reebok athletes and artists e.g. Double Olympic Gold Medallist Dame Kelly Holmes, Andy Roddick, Ryan Giggs, Jay Z, 50 Cent • Management of 3 teams of differing sizes. Responsible for staff training and development • Reported into senior clients and learnt to build and maintain good working relationships which drove the business forward