Bertie (aka Andrew) Ager Senior Director of Strategy and Creative Planning | The Dots

Bertie (aka Andrew) Ager

Senior Director of Strategy and Creative PlanningLondon, United Kingdom
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Bertie (aka Andrew) Ager

Senior Director of Strategy and Creative PlanningLondon, United Kingdom
About me
Curious of mind. Evangelical about new ideas and technology. Unwavering in the discovery of human truths. Creator of magical ideas, campaigns and content. Download Resume In these days of blurred lines between Paid, Earned, Shared and Owned it's good ideas that matter. Ideas that move people, ideas that elicit a reaction, ideas rooted in a human truth that deliver real engagement and tangible benefits. I ask about "the why?" first, then get to the idea generation, then I make it happen through the creation of truly engaging content that can go anywhere and speak to anyone through any channel. Having worked at the coalface I know what ideas work, having worked centrally I know how agencies run, having worked for some of the world's biggest brands I know how to drive revenues and deliver on the bottom line.
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Projects credited in
  • Konica Minolta
  • Redefine Clean
    Agency: Ketchum Client: Ariel
  • Honda Inside:Track
    Goodwood Festival of Speed is the UK’s unofficial motor show, with over 200,000 enthusiasts visiting this year alone. In a showcase with other car and motorcycle brands, Honda was well placed to stand out. As a brand that not only excels in motorsport and racing but embraces, nurtures and breathes innovation; this year they sought to share that passion and allow the audience to get under the skin of motorsport and learn more about the brand, its products and rich racing history. My role as Lea
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Work history
    Creative Strategy DirectorJack Morton Worldwide
    London, United KingdomFreelance
    As a Consultant Creative Strategy Director, I am responsible for the strategic campaign planning for a number of leading international brands at the London office of the global experiential agency Jack Morton Worldwide. My role entails insight led planning for a broad range of clients across multiple sectors. From automotive to the drinks sector, from sportswear manufacturers to the global insurance market and managed IT services. I have crafted award winning campaigns that integrate live experiences with paid, shared and earned. I work across disciplines to develop rich content marketing and communication plans: Recent work includes: Adidas Creator Dock, Honda @ Goodwood Festival of Speed, Konica Minolta, Heineken Champions Voyage
    Director of Strategic and Creative PlanningMSH / Get Stuff Done Ltd
     - London, United KingdomFreelance
    I offer senior level strategic and creative counsel to agencies, brands, events and sponsors on a consultancy basis. Recent agency clients include: BCW (formerly Cohn & Wolfe) Octagon, Golin, Quintessentially, Dentsu, Wonderhatch, Number Nines and Rizer working on a broad spectrum of clients including, Toyota, Honda, Johnnie Walker, adidas, Henieken, PEPSICO, Persil, Kraft Heinz, Unilever, Samsung, Stella Artois. GWR, and Barclaycard.
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  • Creative Stragegy
  • Brand Communication Planning
  • Experiential
  • Planning
  • Sponsorship
  • Marketing PR
  • Sport Marketing
  • Advertising
  • Insights
  • Event