Curious of mind. Evangelical about new ideas and technology. Unwavering in the discovery of human truths. Creator of magical ideas, campaigns and content.
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In these days of blurred lines between Paid, Earned, Shared and Owned it's good ideas that matter.
Ideas that move people, ideas that elicit a reaction, ideas rooted in a human truth that deliver real engagement and tangible benefits.
I ask about "the why?" first, then get to the idea generation, then I make it happen through the creation of truly engaging content that can go anywhere and speak to anyone through any channel.
Having worked at the coalface I know what ideas work, having worked centrally I know how agencies run, having worked for some of the world's biggest brands I know how to drive revenues and deliver on the bottom line.
Projects
- Facebook Social GoodEvery year, Facebook host the Social Good Forum, in 2018 they asked us to help them design an immersive experience that brought to life a suite of apps and services that were launching. We created an experiential event that presented the different social good, fundraising and safety tools on the platform. Guests were able to learn more from product specialists and get hands on with the apps and services and hear from NGO's, charities, government, brands and companies who work with Facebook and
- Heineken - KanpaiHeineken Kanpai Rugby World Cup 2019 As one of the title sponsors of the Rugby World Cup Heineken wanted to unlock the game of rugby and the country of Japan for its guests. So we created Kanpai (Japanese for cheers btw!) a multichannel hospitality and guest engagement campaign that saw over 500 guests entertained for the Rugby World rub shoulders with rugby stars and get close to the on-pitch action. I led the creative direction and strategic planning for this project and oversaw the creation
- Simplify I.T.Simplify I.T. Konica Minolta asked us to develop an integrated campaign to support the launch of its latest innovation, Workplace Hub. Workplace Hub is the first solution to unify your I.T. and create an all-in-one I.T. ecosystem that makes working easier and more productive. We started with the observation that the most common frustration with I.T. was “Systems working against you, rather than with you”. Our content-led campaign began in the fragmented world of I.T. solutions that many still
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Projects credited in
- Honda Inside:TrackGoodwood Festival of Speed is the UK’s unofficial motor show, with over 200,000 enthusiasts visiting this year alone. In a showcase with other car and motorcycle brands, Honda was well placed to stand out. As a brand that not only excels in motorsport and racing but embraces, nurtures and breathes innovation; this year they sought to share that passion and allow the audience to get under the skin of motorsport and learn more about the brand, its products and rich racing history. My role as Lea
Work history
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Creative Strategy DirectorJack Morton Worldwide
London, United KingdomFreelance
As a Consultant Creative Strategy Director, I am responsible for the strategic campaign planning for a number of leading international brands at the London office of the global experiential agency Jack Morton Worldwide.
My role entails insight led planning for a broad range of clients across multiple sectors. From automotive to the drinks sector, from sportswear manufacturers to the global insurance market and managed IT services. I have crafted award winning campaigns that integrate live experiences with paid, shared and earned. I work across disciplines to develop rich content marketing and communication plans: Recent work includes: Adidas Creator Dock, Honda @ Goodwood Festival of Speed, Konica Minolta, Heineken Champions Voyage
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Director of Strategic and Creative PlanningMSH / Get Stuff Done Ltd
- London, United KingdomFreelance
I offer senior level strategic and creative counsel to agencies, brands, events and sponsors on a consultancy basis. Recent agency clients include: BCW (formerly Cohn & Wolfe) Octagon, Golin, Quintessentially, Dentsu, Wonderhatch, Number Nines and Rizer working on a broad spectrum of clients including, Toyota, Honda, Johnnie Walker, adidas, Henieken, PEPSICO, Persil, Kraft Heinz, Unilever, Samsung, Stella Artois. GWR, and Barclaycard.
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Skills
- Creative Stragegy
- Brand Communication Planning
- Experiential
- Planning
- Sponsorship
- Marketing PR
- Sport Marketing
- Advertising
- Insights
- Event