Simplify I.T.

Simplify I.T. Konica Minolta asked us to develop an integrated campaign to support the launch of its latest innovation, Workplace Hub. Workplace Hub is the first solution to unify your I.T. and create an all-in-one I.T. ecosystem that makes working easier and more productive. We started with the observation that the most common frustration with I.T. was “Systems working against you, rather than with you”. Our content-led campaign began in the fragmented world of I.T. solutions that many still suffer. We wanted to show how with Workplace Hub you could simply say “Out with IT headaches & admin frustration. In with smarter working. Simplify I.T.” It became the clarion call of our campaign to business leaders leading towards a brighter, simpler future empowered by the Workplace Hub. We created social, ATL, and editorial content to support the program