A trusted and truly integrated marketer, with 15 years’ experience in agency and client side roles. A strategic thinker with extensive experience in managing multi-disciplinary teams across many business challenges, whether it be a brand repositioning brief, a retail experience, an ATL product launch, a digital brand activation campaign, or a solid communications strategy. Passionate about creative; I’m inspired by design and technology, but always with a good strategic backbone. Having worked both client and agency side, I understand the pressures both sides of the fence, helping me to problem solve, and build relationships with a collaborative, empathetic approach.
For the past 15 years I have been consulting both client and agency side for numerous blue chip brands. An award-winning, strategic thinker with extensive experience in managing multi-disciplinary teams across many business challenges, whether it be a brand repositioning brief, a retail experience, an ATL product launch, a digital brand activation campaign, or a solid communications strategy. Agency roles: Droga5 / RKCR/Y&R / AnalogFolk / Sapient Nitro / Publicis / TBWA / iris / Kitcatt Nohr / Start Design / Coley Porter Bell / Household / Radley Yeldar / Partners Andrews Aldridge / archibald ingall stretton / Wunderman / MRM Meteorite / Minnie Sprinkles Client roles: John Lewis / Financial Times / Barnardo’s / TheOutnet.Com / Lancaster Bomber Command Broad range of brand experience: adidas / O2 / BMW / John Lewis / Waitrose / EE / Ford / Costa Coffee / Lucozade / Chivas Brothers / Emirates / Proctor & Gamble / Unilever / Chevrolet / PZ Cussons / Thomas Cook Airlines / Maurice Lacroix / The Art Fund / Bank of Scotland / Lloyds / BUPA / Department of Health / Premier Inn / The Glenlivet / Campo Viejo / Jack's (by Tesco) / Hammerson and many more Media agnostic: ATL / brand strategy / experience design / design / service design / product development / retail experience / digital / content / social media / shopper marketing / CRM / communication planning / qualitative and quantitative research / media buying / charity and fundraising I have a proven track record of developing accounts, bedding in new clients, setting up ways of working and agency structures, directing Global accounts, and getting start-ups off the ground.
Chivas Regal - The Venture AnalogFolk was awarded the Grand Prix for its work on Chivas Regal's The Venture at The Drum's inaugural Content Awards. We received the award having also picked up ‘Best Content Marketing Tech Platform’, ‘Best Integrated Cross-Channel Cross Media’ and ‘Best Use of Mobile Content’ for The Venture. We were also awarded Commendation for ‘Most Innovative Use of New Social Platforms.’ Commenting on the Grand Prix winner, The Venture, judge Anna Watkins, Managing Director at Guardian Labs, said: “Throughout the judging, one entry really stood out for its approach to content and commitment to delivering a project at scale. Extremely well thought through and executed, The Venture not only provided a fantastic opportunity for entrepreneurs in developing countries to get funding but also reams of helpful information and advice that could help them develop and sustain their projects. All in a completely 'content first' platform, that lived in local languages, with real local relevance.” AnalogFolk created The Venture as a new engagement platform for Chivas Regal to inspire and enable an aspiring generation of young professionals to use business as a force for good. At its heart was a $1m fund and a global search for tomorrow’s innovators. The online submissions hub also featured inspiring documentary films and an ever-expanding blog co-created with Fast Company, which was delivered across desktop and mobile in multiple languages. Rich editorial articles, snackable social media content as well as real-time video streaming through Google Hangouts and Periscope all ensured incredible engagement levels.