Chivas Regal Ultis – Turning DNA Into Art

DNA molecules live in nearly every cell of our bodies, carrying traits from our parents to make us who we are. In 2016, digital artists FIELD partnered with Chivas Regal to combine Generative Art with DNA analysis, bringing to life the essence of five craftsmen from the distilleries that created Chivas Regal Ultis an exceptional blend that captures the essence of Chivas Regal. Creative Directors: Philip Beaumont & Jim Stump Motion Design: David Jorre

Colin Scott –

Strathisla Distillery

Euan Henderson –

Tormore Distillery

Kevin Reid –

Longmorn Distillery

Robert Vincent –

Allt A’bhainne Distillery

Sandy Milne –

Braeval Distillery

Team Credits

David Jorre

  • Freelance Visual Designer

Carole Guiet

  • Account Director

Project Tags


  • Havas London

    Havas London

    • Advertising

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David Jorre
Freelance Visual Designer
Account Director