This campaign inspired by the #OscarsSoWhite campaign, aims to protest the underrepresentation of people of colour online with particular focus on Christmas, which is currently a white - wash.
In partnership with Selma Nicholls from Modelling Agency 'Looks Like Me' and with huge support from 8 agencies within the marketing community, Selma, Nadya, Nathalie and Wren set up a photoshoot to show different representations of the unseen British Christmas experience.
The shoot was focused around celebrating the diversity of modern day Great Britain through families from the Looks Like Me books as they each enjoyed the festivities of Christmas.
All the team wanted to capture, was a more accurate representation of what real life looks like.