I believe that the way to stay ahead is to keep your eyes firmly on the future hence I've been driving and delivering business change for 20 years.
I've successfully built three world class businesses: Dare which won agency of the decade in 2010; Lost Boys one of a generation of start-ups that redefined the social marketing industry; and Sunshine which is challenging the divide between entertainment and advertising.
I'm at my best when being an influencer for change in the creative industries. I'm passionate about technology and the positive disruption it can cause and co-founded Innovation Social 4 years ago - an affiliation of Innovation leaders that are driving the innovation agenda forward.
Secondly, I view Diversity as critical to business success and co-founded Millennial Mentoring and The Great British Diversity Experiment (www.thegreatbritishdiversityexperiment.com), both which seek to drive diversity in communications. In December 2016 I co-founded ChristmasSOwhite which drove global attention to the lack of diverse imagery in Christmas communications.
I'm on the Executive Committee of the British Interactive Media Association (BIMA) as the chair of their Diversity Committee, on the Advisory Council of the London Philharmonic Orchestra and is a regular judge, speaker and writer for multiple magazines, newspapers and organisations. I was named a Hot100 by BIMA two years in a row as well as a Hospital Club 100.
You can follow me on @NadsBads or read my opinions on www.innovationdisorder.com
Projects
- ChristmasSOwhiteInspired by a little girl called Esme who when looking online could find no images of black families celebrating at Christmas, we co-founded ChristasmasSOwhite. An initiative to create more diverse imagery in communications and a call to action to creative agencies to make more diverse casting decisions when creating campaigns. Thanks to co-founders Nathalie Gordon, Wren Graham and Selma Nicholls. www.christmassowhite.com
- #EasterSOwhite#EasterSOwhite is the second initiaitive from www.thesowhiteproject.com to tackle the lack of diverse representation in communications. We believe advertising and marketing has a responsibility to represent everyone thereby providing role models for all. This project was made possible thanks to: Co-founders Selma Nicholls, Nathalie Gordon, Wren Graham Creative team Helen Marsden and Yvadney Davies Mentors Karen Blackett and Nishma Robb Our amazing partners: Above+Beyond AnalogFolk BBH Dentsu Aegis Network DigitasLBi Exterion Google MediaCom New Look Primesight Saatchi & Saatchi Sunshine All the families and their children who took part!
- Innovation SocialInnovation social is an affiliation of innovation leaders from agency, brand and startup worlds who believe that innovation will disrupt UK business for the better. Its purpose is to accelerative innovative thinking. Innovation Social is the little sister of Creative Social. www.innovationdisorder.com
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Projects credited in
- Creative DifferencesUNIVERSAL MUSIC UK LAUNCHES HANDBOOK FOR EMBRACING NEURODIVERSITY IN THE CREATIVE INDUSTRIES57
- Top 100 Creative SuperheroesTo celebrate the launch of Creative Social’s 3rd book, Creative Superpowers: Equip yourself for the Age of Creativity, we have pulled together a list of our Top 100 Creative Superheroes. These are people that we believe are brilliant examples of makers, hackers, thieves and teachers and are helping to define the upcoming Age of Creativity. We have tried to make the list as diverse as possible (because diversity in itself breeds creativity) and is made up of architects, artists, authors, change-m
- Great British Diversity ExperimentThe Great British Diversity Experiment seeks to prove that diversity leads to better solutions, experiences and ultimately a better world.1
- Creative Superpowers: Equip Yourself for the Age of CreativityDo you remember what it was like to be a child? A time when your imagination would run rife and it was easy to imagine yourself as a superhero. What was your super power? Flying at the speed of light, X-ray vision, invisibility or the ability to turn your Brussel sprouts into ice cream. In Creative Super Powers: Equip yourself for the age of creativity, we have assembled some of the world’s leading creative leaders to bring to life the modern skillset for creative problem solving. Powers which w11
- Innovation Stories 25 April 2018#InnovationStories is the premium innovation event in the UK for marketing professionals and innovators from the creative industries. This year we will giving you access to live demos from VRLO and talks around the newest Extended Reality tech from REWIND, insight into the latest innovations from companies like Virgin, The VOID, Santander and Brink, discussions on innovation culture and a download on the latest tech trends coming out of SXSW.
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Work history
Managing Director
- London, United KingdomFull Time
Managing DirectorLost Boys
- London, United KingdomFull Time
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Skills
- Brand Strategy
- Creative Strategy
- Business Strategy
- Culture Change
- Digital Innovation
- Business Innovation
- Diversity
- Creativity
- Marketing
- Digital Stragey
Education
MSc Media and Communications
- London, United Kingdom
History
- Warwick, United Kingdom