Nadya Powell

Founder, Innovation Disorder

London, United Kingdom
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Projects credited in

About me

I believe that the way to stay ahead is to keep your eyes firmly on the future hence I've been driving and delivering business change for 20 years. I've successfully built three world class businesses: Dare which won agency of the decade in 2010; Lost Boys one of a generation of start-ups that redefined the social marketing industry; and Sunshine which is challenging the divide between entertainment and advertising. I'm at my best when being an influencer for change in the creative industries. I'm passionate about technology and the positive disruption it can cause and co-founded Innovation Social 4 years ago - an affiliation of Innovation leaders that are driving the innovation agenda forward. Secondly, I view Diversity as critical to business success and co-founded Millennial Mentoring and The Great British Diversity Experiment (, both which seek to drive diversity in communications. In December 2016 I co-founded ChristmasSOwhite which drove global attention to the lack of diverse imagery in Christmas communications. I'm on the Executive Committee of the British Interactive Media Association (BIMA) as the chair of their Diversity Committee, on the Advisory Council of the London Philharmonic Orchestra and is a regular judge, speaker and writer for multiple magazines, newspapers and organisations. I was named a Hot100 by BIMA two years in a row as well as a Hospital Club 100. You can follow me on @NadsBads or read my opinions on

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  • Brand Strategy
  • Creative Strategy
  • Business Strategy
  • Culture Change
  • Digital Innovation
  • Business Innovation
  • Diversity
  • Creativity
  • Marketing
  • Digital Stragey

People I’ve worked with

Companies I’ve worked with

  • Universal Music UK

    Universal Music UK

    • Music
  • The Socials

    The Socials

    • Design
  • D&AD


    • Design
  • The Drum

    The Drum

    • Marketing & PR

Work history


Managing Director


Aug 2015 - Dec 2016
  • London, United Kingdom
  • Full Time


Managing Director

Lost Boys

Sep 2013 - May 2015
  • London, United Kingdom
  • Full Time




Sep 2004 - May 2013
  • Full Time



MSc Media and Communications

London School of Economics

Sep 2002 - Sep 2004
  • London, United Kingdom



Warwick University

Sep 1992 - Jun 1995
  • Warwick, United Kingdom