City of London - London Living Wage

  • Megan Egan
  • Poppy Cumming-Spain
  • Stu Outhwaite-Noel
  • Poppy Cumming-Spain

We created a campaign for the City of London Corporation encouraging more City financial and professional service firms to pay the London Living Wage. We believe that to really make some one understand, you have to speak to them in their language. So, we talked business to businesses, reminding them that paying the Living Wage isn't just good for people, it's good for business too.

OOH
Posters were displayed at nine of the busiest tube stations, including Liverpool Street, Euston, Victoria and Paddington.
Campaign Launch
We launched the event at the Museum of London. I created the visuals myself, including the ellipse screen in HTML5, which displayed all accredited companies as 'positive stock'.
The launch was attended by City businesses, MPs and councillors, as well as ambassadors from firms currently paying living wage.
Impact
The campaign ran in February and includes social media, newspaper advertising and direct discussion with City businesses, reaching an expected 1.3 million people across the capital.