Projects credited in
- Give A XXXX – don't lose your vote in today's EU electionsOne-third of young people in the UK are not registered to vote. Ahead of the European elections, bi-partisan group Vote for Your Future wanted to raise awareness and urge more young people to show they XXXXing care. We created the slogan ‘Give a XXXX’, which ran across posters, tshirts, stickers, leaflets and social media. Over 130,000 people flooded the registration site on deadline day, showing people really do ‘give a XXXX.’ www.VFYF.co.uk
- City of London - London Living WageWe created a campaign for the City of London Corporation encouraging more City financial and professional service firms to pay the London Living Wage. We believe that to really make some one understand, you have to speak to them in their language. So, we talked business to businesses, reminding them that paying the Living Wage isn't just good for people, it's good for business too.
- Ladies Wot CreateWe’ve met a load of cool ladies doing and creating cool stuff at crits, talks and other events over the last year or so who we’d like to hang out with again. Sadly, we don’t have enough hours in the day (or livers) to see them all individually. So, we decided to start Ladies Wot Create. A meet up for ladies wot create stuff, just for tits and giggles. It’s not a formal affair, just a bunch of gals who enjoy creating stuff (whether it’s ads, sculptures, poetry, or knitting that float their crea
- Hellmann's WhiteD&AD New Blood 2018 Pencil Winner 40% of the food produced in India is wasted. Just 4% is transported in refrigerated trucks. The rest travels unrefrigerated and perishes in the sweltering heat. By painting India’s food trucks Hellmann’s White (for the price of 12 jars of mayonnaise), we can reduce their internal temperature by 15%, saving truckloads of food. Not only do we massively reduce food waste, allowing more food to reach the country’s 190 million starving people, we spread Hellmann’s na
Work history
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CreativeAntidote London
London, United KingdomFull Time
Having ideas and writing words about bingo, university, dating apps, running shoes, cycling and blood tests.
Midweight CopywriterNSPCC
- London, United KingdomFull Time
Fighting (read: writing) for every childhood and guarding the NSPCC brand like it was my child.
My writing secured £1 million of funding for our fight this year (which should also mean the same again for years to come). AND raised £85k, against a target of £21k, on a recent piece of DM. F***, yeah!
Here’s what one supporter had to say about the DM:
“As an NSPCC supporter, I received this in the post yesterday and I just wanted to say how much I love it! Well done to the team who made it. I think it's the best piece of NSPCC supporter material I've received!”
The team described it as: “The best loyalty campaign they’ve run in years."
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Skills
- Marketing
- Problem Solving
- Project Management
- Relationship Management
- Advertising Copywriting
- Ad Copywriting
- Big Ideas
- Advertising Campaign
Education
Creative AdvertisingSchool of Communication Arts 2.0
- London, United Kingdom
Here I learned how to make ads and met the MEGA to my pops
Awards
J
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GoldJonge Honden
Bagged the top prize (and a free trip to Cannes) with an idea for Booking.com made with a partner I'd e-met 12 days before.T
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Cream WinnerThe Talent Business
Top 20 books in the world that year.
We received a 10/10 score from the legend that is David Kolbusz. Mad!+ Show more