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D&AD New Blood 2018 Pencil Winner
40% of the food produced in India is wasted. Just 4% is transported in refrigerated trucks. The rest travels unrefrigerated and perishes in the sweltering heat.
By painting India’s food trucks Hellmann’s White (for the price of 12 jars of mayonnaise), we can reduce their internal temperature by 15%, saving truckloads of food.
Not only do we massively reduce food waste, allowing more food to reach the country’s 190 million starving people, we spread Hellmann’s name all over the world.
Because India’s just the start...
School of Communication Arts 2.0
Creative Art Direction
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