One-third of young people in the UK are not registered to vote.
Ahead of the European elections, bi-partisan group Vote for Your Future wanted to raise awareness and urge more young people to show they XXXXing care.
We created the slogan ‘Give a XXXX’, which ran across posters, tshirts, stickers, leaflets and social media.
Over 130,000 people flooded the registration site on deadline day, showing people really do ‘give a XXXX.’