Clinique Foundation and Lip True Match campaign

As part of the launch of the new Clinique True Match campaign, I created this Facebook Instant Experience that allowed viewers to follow a user journey where they could select their perfect foundation shade and have three uniquely matched lipsticks served to them according to their foundation selection. The IX then linked directly to the Clinique mobile website enabling the user to purchase the products simply and quickly in 3 simple stages without leaving the Facebook App. My roll in the campaign was to work in a small team to design an effective user journey that drove product sales as well as design and animate all the art work for the IX.