Projects
- Starbucks UK ContentI worked on Starbucks UK for 2.5 years, creating a huge range of animated, video and static posts, promoted across Facebook, Instagram, Pinterest, Snapchat and Twitter. My role across this account involved concepting and storyboarding, shooting animations and live action, photography, animation, retouching and copywriting. I created promoted content for 5-6 key campaigns a year during this period, in collaboration with team members and key clients.
- Virgin Trains x No.6We created this flipagram-style video to showcase the Virgin Trains x Festival No.6 travel partnership. We delivered the video less than a day after the festival finished, tapping into ongoing social conversation around No.6. I developed the concept, shot the stills on site, and completed all copywriting & post production (retouching, editing).
Projects credited in
- STARBUCKS RETAIL SUMMER CAMPAIGN 2018As part of the Starbucks Retail Summer Campaign I was tasked with creating all paid Social Content with the objective of raising awareness of the 3 main summer products, Cold Brew Coffee, Teavanna and Frappuccino. My role in the project was lead creative and designer. I was responsible for creating concepts and producing all the original content for the campaign including shooting, editing, illustrating and animating. The campaign achieved an average of 5.35 ER, reached over 6.2M users with 6
- Glamglow: Good in Bed campaignAs part of a new product launch, I created an education piece driving product sales, the content was distributed across Facebook newsfeed and Instagram Story placements. I created an education Instant Experience driving awarness of the new product, with bespoke launch content tailored to be platform specific. I was responsible for designing theIX user journey as well as designing and animating all artwork for this social campaign.
- Clinique Foundation and Lip True Match campaignAs part of the launch of the new Clinique True Match campaign, I created this Facebook Instant Experience that allowed viewers to follow a user journey where they could select their perfect foundation shade and have three uniquely matched lipsticks served to them according to their foundation selection. The IX then linked directly to the Clinique mobile website enabling the user to purchase the products simply and quickly in 3 simple stages without leaving the Facebook App. My roll in the camp
Work history
Content CreatorChannel 4
London, United KingdomFull Time
M
M
Senior Copywriting & Design ExecManning Gottlieb OMD
London, United KingdomFull Time
Skills
- Copwriting
- Adobe Editing
- Photography
- Creative Retouching
- Content Creation
Education
U
U
DegreeUniversity of Sheffield
- United Kingdom
English Language & Literature, 2:1