STARBUCKS RETAIL SUMMER CAMPAIGN 2018

As part of the Starbucks Retail Summer Campaign I was tasked with creating all paid Social Content with the objective of raising awareness of the 3 main summer products, Cold Brew Coffee, Teavanna and Frappuccino. My role in the project was lead creative and designer. I was responsible for creating concepts and producing all the original content for the campaign including shooting, editing, illustrating and animating. The campaign achieved an average of 5.35 ER, reached over 6.2M users with 62,600 people swiping up to find out more across platforms, resulting in a footfall increase of 2% during the campaign duration.