Coca-Cola x Stranger Things Arcade

Coca-Cola launched a Stranger Things pop-up arcade in Shoreditch for 1 day only on 11 July to celebrate the release of series 3 of the hit Netflix show. Appointed by Mission Media Limited to produce, within a 4 week lead time, the one day pop-up to take the concept of recreating the Hawkins Palace Arcade from the programme and turn it into reality. Guests were offered the chance to sample Coca-Cola Zero Sugar, win prizes by staying alive during the game made famous by the show, Dragons Lair and find their way, behind a locked upside down Coca-Cola vending machine, into the hidden Upside Down world and obtain a upside down can of Coca-Cola. Eager fans queued for up to 2 hours to gain access and be in with the chance of finding out their