Safiyah Kelly

Safiyah Kelly

Senior Creative LeadUnited Kingdom
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Connections
Josh Bloom
Peter Bray
John Wilkinson
Safiyah Kelly

Safiyah Kelly

Senior Creative LeadUnited Kingdom
About me

A driven and passionate conceptual creative, with an eye for good ideas and a desire to create exciting and engaging creative that helps brands create an impact. My primary role is to lead creativity, visualise and execute a range of campaigns, I am involved in the ideation and development of creative for a range of clients, working all the way from initial briefing and conceptualisation, through to the final execution. 
 I am adept at art directing shoots and developing the visual style and tone of voice of outputs, ensuring that the output of an idea has as much impact as the initial concept, as well as copywriting experience - from manifestos to captions and everything in between. Comfortable and confident pitching to clients, with the ability to think across social, digital, influencers, PR stunts, consumer experiences and fully integrated campaigns.
Projects credited in
  • Coca-Cola x Stranger Things Arcade
    Coca-Cola x Stranger Things ArcadeCoca-Cola launched a Stranger Things pop-up arcade in Shoreditch for 1 day only on 11 July to celebrate the release of series 3 of the hit Netflix show. Appointed by Mission Media Limited to produce, within a 4 week lead time, the one day pop-up to take the concept of recreating the Hawkins Palace Arcade from the programme and turn it into reality. Guests were offered the chance to sample Coca-Cola Zero Sugar, win prizes by staying alive during the game made famous by the show, Dragons Lair an
  • D&AD Wood Pencil for adidas GLITCH Cliques
    D&AD Wood Pencil for adidas GLITCH Cliques"D&AD Pencils are never handed out unless the work is good enough." It's said that a D&AD Pencil is the equivalent of a "career knighthood". So you can imagine how unbelievably proud TMS are that we were awarded a Wood Pencil for our adidas GLITCH Cliques campaign!
  • adidas - Glitch
    adidas - GlitchCo-creation like never before. adidas adopt an open source strategy: grow share of market through share of trend and share of mind. Why? Because they recognise that traditional marketing won’t reach audiences that don’t consume traditional media. adidas Glitch is a new breed of football boot which sits at the heart of the strategy. Developed in collaboration with adidas ‘football creators’, it has interchangeable inner and outer skins that can be switched up to suit your mood. To suit adidas aud
Work history
    SEEN Connects logo
    SEEN Connects logo
    Senior Creative LeadSEEN Connects
    London, United KingdomFull Time
    Building out innovative influencer and celebrity focused campaigns, that live beyond just social. Leading the creative responses across all new business pitches, as well as largely focusing on the creative output for Connect's lead client, eBay. Providing general creative direction across all clients such as Panasonic, Office, Mars and Asda, as well as overseeing the execution and development of internal creative ideas. Managing a small studio team, comprising of videographers, editors and copywriters, creating and refining all internal creative processes, internal social strategy and brand guidelines.
    Mission Media Ltd logo
    Mission Media Ltd logo
    CreativeMission Media Ltd
     - London, United KingdomFull Time
    Working on the ideation and development of exciting and forward thinking creative, including responding to pitch requests and answering creative briefs. Creating overarching and integrated campaigns, ranging across tactical PR stunts, consumer experiences, social content and influencer campaigns. Stepping up to lead the team for a 9 month period, acting as Creative Lead across all briefs, overseeing work from Junior Creatives and helping reshape internal creative processes. Art directing shoots, developing mood boards and the overall look and feel. Providing general creative direction and overseeing the execution and development of ideas Working solo and as part of a team to win clients such as Coca-Cola, Sage Appliances, and Lindt whilst continually developing ideas for retained clients, such as Peloton, DW Fitness First and The Balvenie
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Skills
  • Creative
  • Pitching
  • Brief Interpretation
  • Art Direction
  • Creative Development
  • Creative Direction
  • Concept Development
  • Social Media
  • PR Campaigns
Education
    MSc Forensic Psychology
     - 
    BSc Psychology
     -