Comic Relief is a UK based charity. The Sport Relief 2018 campaign rationale was to get the country active with the goal of hitting a billion steps each day of Sport Relief (March 17th – March 23rd). The focus was on improving fitness and wellbeing to raise money for Comic Relief.
I worked on the Sport Relief app which allowed fundraisers to track their steps, take on celebrity challenges and create leagues to compete against friends and colleagues. We also created private internal leagues for partners including the BBC, BA, GSK and Sainsburys.
- £38,195,278 fundraised
- Over 1bn tracked steps
- 220,000 app downloads
App screen designs for partnership brands:
Badges for completing challanges in -app:
Instagram story and Harry Potter social media artwork: