Designer based in north London with six years experience helping brands and communities. I love turning complex or tricky briefs into a meaningful, visualised solution. Brand identity/experience, print and digital interaction design. I work great collaboratively or independently and have a deep understanding of designing for digital and physical spaces. Recent projects with TapLDN, Greenpeace, Rimowa, Arts Council England and Centrepoint. Email me if you need help on a project, big or small — email@example.com.
- The Idle ManMy role as Creative Lead at The Idle Man was to define and maintain design standards relating to all visual aspects of the brand. Other strategic areas I was involved included art directing newsletters, lookbook campaigns and launching our Channel 4 advert. Building the brand identity required me to understand the essence of the founders’ vision and an unhealthy eye for detail. To differentiate The Idle Man from the other menswear retailers out there, I strived to come up with creative projects that engaged and grew our audience. Many sites including Hypebeast, GQ and END clothing featured our Sneaker History interactive timeline project. theidleman.com
- KTUREA high-fashion discovery platform dedicated to showcasing the newest arrivals from brands in one place. Partnered with global retailers including NET-A-PORTER, Farfetch and SSENSE the web application aims to be the future of fashion commerce. I designed the site expansion, which allowed KTURE to sell products directly. This included a ‘one-tap’ purchase experience.
- Smiths DetectionSmiths Detection is a global threat detection company. They provide screening technology solutions for transportation, homeland security and emergency response services. I created a new online experience to humanise the brand, retain customer loyalty and attract new business. The modular layout added flexibility for key insights within the industry also.
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Digital DesignerCreative Drive
London, United KingdomFull Time
Seasonal campaign design for Rimowa, Hasbro Toys, Philips and Hilton Hotels. This involved OOH, TV, digital display ads, social media and print collateral.
Freelance Graphic Designerjrdnwlms.co.uk
Working closely with clients on branding, digital, print and environmental projects. Previous clients include Greenpeace, Harrods, Nike and The High Line NY.
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- Art and Creative Direction
- Digital Desgin
- Web Deisgn
- Graphic Deaign