Coppafeel!

  • Kathryn Cox
  • Natalie Haskell

DIGITAL. SOCIAL. CINEMA. OOH. PRINT. RADIO. EXPERIENTIAL. “CoppaFeel! is about more than discovering a cancer diagnosis. It’s about empowering ourselves to be proactive about our own health, body and wellbeing.” Kris Hallenga, Founder. CoppaFeel! wanted raise breast cancer awareness amongst young women and encourage them to feel confident to talk about boobs. So we created the #GetItOffYourChest campaign featuring well known faces such as Fearne Cotton, Doc Brown, Rachel Riley, Maya James, AJ and Greg James, performing spoken word about the many signs and symptoms.

I directed the #GetItOffYourChest campaign film, which aired in cinemas nationwide, online and was  supported by an digital outdoor and print campaign. We also created social content across Instagram, Twitter and Facebook and radio ads featuring Fearne Cotton and Dermot O’Leary. The campaign was featured in Campaign, the Sun, the Daily Mail and many industry online publications.

To open up the conversation, the campaign toured across the country, popping up at festivals as part of their Summer Boob Tour as well as student campuses, colleges and workplaces nationwide with the Uni Boob Team and Boobettes.

Title: #GetItOffYourChest Client: CoppaFeel!  Agency: Karmarama Production Company: Kream Director: Kathryn Cox Creatives: Paul Pearson & Laila Milborrow Design: Simon Wakeman Poetry: Rishi Dastidar Director of Photography: Ed Gibbs Producer: Tara Watney Post Production: Kream.

Project Tags

Companies

  • CoppaFeel! logo

    CoppaFeel!

    • Charity

Skills