DIGITAL. SOCIAL. CINEMA. OOH. PRINT. RADIO. EXPERIENTIAL. “CoppaFeel! is about more than discovering a cancer diagnosis. It’s about empowering ourselves to be proactive about our own health, body and wellbeing.” Kris Hallenga, Founder. CoppaFeel! wanted raise breast cancer awareness amongst young women and encourage them to feel confident to talk about boobs. So we created the #GetItOffYourChest campaign featuring well known faces such as Fearne Cotton, Doc Brown, Rachel Riley, Maya James, AJ and Greg James, performing spoken word about the many signs and symptoms.