Copywriting | Men's T-shirt Guide, COS

A shoppable online guide of the different men's T-shirt styles at COS. As a copywriter, I was tasked to write copy to educate the customer on the benefits of each type of T-shirt for the online guide. View the full guide here:

We focused on four styles: classic cotton, premium cotton, brushed cotton and cotton-linen. After working closely with the buying and design team, each of these styles was assigned three key benefits.
We also gave each style it's own page and a short introduction.
For a consistent customer journey, the three key benefits were also added to the product page.