The brief:
Can you think of a way to change current behaviours and inspire people to understand the value brought by treating everyone equally?
You may simply want to raise awareness, or perhaps you can think of a way to actively change human behaviour and understanding.
The Solution:
I chose to take the hourly pay gap of 32% and create an editorial which highlights key facts and figures about the inequality of pay and representation of women, where all the pages are edited in some way by 32%.
I want the whole editorial to be a physical representation of the inequality women face.
Companies
Creative Conscience
- Charity