I am passionate about branding, packaging design, editorial and typography.
I love to create imaginative and exciting new ideas from breaking down briefs and finding a strong core concept. I like working with mixed and traditional media and then incorporating that into designs where suited.
I graduated from Nottingham Trent University with a First Class Honours Graphic Design degree, I was also chosen to exhibit my work at both New Designers and New Blood festivals in London.
Projects
- Nashi GoldI was briefed to create the logo and packaging for a JL Baxter & Son’s new Asian Pear Juice that is suppose to help relieve the effects of a hangover - a drink that becomes part of a healthy lifestyle. I created a fresh, fun, modern logo, with colours taken from the Nashi Asian Pear, with simple hand-drawn type and illustration, resulting in a simple, bold design.
- RepeatThe brief: Combat throwaway culture and cut food waste with a device or service. The solution: Group project - we wanted to create a brand that minimises food waste. We created ‘Repeat’ that is a pop-up food restaurant that runs off food people donate that is past its sell by date but still edible, that food is then made into a meal. We created the brand, interior, packaging and menus. The food that is cooked will be a combination of donated food from the public which will make up the main ingr
- ExoA project on creating a type-face based on an iconic piece of architecture. I chose the Pompidou Centre in Paris, it is known as the "Inside Out" building due to all the pipework being on the outside to free up space. I created an "inside" and an "outside" type-face to present both aspects of the building.
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Work history
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DesignerDalziel and Pow
London, United KingdomFull Time
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InternWilliams Murray Hamm
- London, United KingdomInternship
I worked along side the design team assissting on multiple high profile projects; helping with concept ideas, mood-boards and brand development.
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Skills
- Graphic Design
- Branding
- Print Design
- Logo Design
- Editorial Design
- Typography
- Packaging Design
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
Education
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(BA hons) Graphic DesignNottingham Trent University Student
- Nottingham, United Kingdom
My course involved working to deadlines and meeting specifications and brief requirements. I loved using both analog and digital media to create interesting, unique designs. My main areas of expertise are the Adobe suites (Photoshop, Illustrator, InDesign, AfterEffects), Photography, and Typography.
I received a commendation for their Equality award from Creative Conscience in 2018.
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Art and Design FoundationManchester Metropolitan Universirty
- Manchester, United Kingdom
I received a Distinction in my foundation course at Man Met, and specialised in Graphic Design