Cultural Appropriation

Boredom is defined as unpleasant secondary emotion. It is indefinable absence of something-or-other.  
This project explores positive sides of boredom, amongst which the most interesting is creativity. What happens when a viewer is bored? Is boredom making viewer more creative? This work presents small everyday objects we are all familiar and surrounded with. Objects are randomly chosen and photographed in a floor plan with a generic white background. Thus, they have lost all connotation and meaning. Viewer is the one that gives the objects meaning. He is creating a story behind objects as the answer of feeling of bored when looking at them.

MA project by Ema Gerovac, graphic design cooperation with Filip Pomykalo.

Team Credits

Filip Pomykalo

  • Graphic and brand designer

Ema Gerovac

Nikola Zelmanovic

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Filip Pomykalo
Graphic and brand designer
Ema Gerovac
Design strategist and creative consultant
Nikola Zelmanovic
Freelance photographer, Visual artist